Organic, natural skincare is gaining popularity – with emerging concepts such as “green beauty.” Green beauty refers to eco-friendly products. Consumers have more choices to tell what’s good and bad by evaluating product quality, ingredients, the brand and labeling.
But first, we’re busting skincare myths.
- Myth #1: “If a product contains the word ‘natural,’ it is 100 percent natural.” This is a myth because in the skincare world, there is no definition for the term “natural.” The best way to know if a product is completely natural is to look for labels that are “Certified Organic.”
- An organic product contains ingredients that are grown, handled and processed without pesticides, irradiation and other synthetic chemicals or fertilizers. Examples of organic products that contain the USDA, Ecocert and COSMOS logos.
- Myth #2: “Oils are for people with dry skin.” The most commonly used oils are coconut, olive, castor, palm and sunflower. They belong to the “slow absorbing oils” category and are unsuitable to use as stand-alone oil for the face. When applied to the skin, they stay on the surface and penetrate the top layers – which results in greasiness or shine.
- Customers are unaware of products perfect for oily skin types known as “dry oils.” Dry oils help rebalance the skin’s need to produce its own oils. They’re absorbed into the skin and do not leave behind shine or stickiness.
- The most common “dry oil” is Rosehip oil, a natural source of vitamin A. Rosehip treats acne, prevents stretchmarks and scares and also helps in reducing hyperpigmentation (dark spotting) on the skin.
- Myth #3: “Preservatives are bad.” There are stories out there about potent preservatives harming our health when used in large quantities. Their “toxic” function is helpful in protecting against contamination and preventing the skin from contracting severe bacterial infections, yeast and fungi.
- The truth? Concentration in preservatives used in skincare product is globally regulated. The percentage is so small, it cannot harm you in small dosage. Preservatives are only dangerous when used in high quantities. Green tea, for example can be toxic if you were to drink 3 litres a day.
- Preservatives in organic skincare products are not the same ones used in studies. Preservatives in creams, lotions, shampoos and products containing water phase are naturally derived and allowed to be used. Think of this way: processed foods contain preservatives in order to make them last longer. Most of us eat processed food on a daily basis – far more than the daily consumption of cosmetic products.
Anhydrous Products for Natural Skincare
If you’re still on the fence about preservatives or want to avoid them at all costs, anhydrous products are not water-based but made from butters, essential oils and natural waxes. Examples include balms, face and body oils, serums and butters. Anhydrous products are resistant to microbial growth as no water phase is introduced to them.
To learn more about how to create your own natural skincare products, visit our “Organic Skin Care School.”
About the Author
Dubravka “Dee” Manojlovic, Certified Organic Skincare Tutor and Formulator, works in the European pharmaceutical industry. Her focus is wellness, dietary supplements, herbal preparations, healthy foods and essential oils. She is certified by Formula Botanica, a certified skincare school based in the United Kingdom.